Develop a product positioning map for SCOB Product positioning (sometimes called perceptual mapping) entails developing schematic representations that reflect how products or services compare to those of the competitors on dimensions most important to success in the industry.

1. Select key criteria that effectively differentiate products or services in the industry.

2. Diagram a two-dimensional product-positioning map with specified criteria on each axis.

3. Plot major competitors products or services in the resultant four-quadrant matrix.

4. Identify areas in the positioning map where the companys products or services could be most competitive in the given target market. Look for vacant areas (niches).

5. Develop a marketing plan to position the companys products or services appropriately.

*University business school for comparison: The Sorrell College of Business - Troy State University