Question: MARKET SEGMENT ASSIGNMENT A minimum you must identify both a primary and one secondary market. ( You will have two segments with the responses below.

MARKET SEGMENT ASSIGNMENT

A minimum you must identify both a primary and one secondary market.

(

You will have two segments with the responses below.

) .

Complete either the consumer or business market segmentations for Dove's Company. Use the outlines below as heading in your responses. Be sure to justify by citing relevant sources.

1 .

Primary Market Segment Name:

(

Primary or Secondary and give the segment a name.

)

This is to help identify with segment is being evaluated.Profile of Market Segment: This should include any relevant information which can help in identify the market segments. You should start with research through Park Librarys Pirate Search or by using other credible sources. Cite any references using APA

7

th Edition. You should justify any profile you develop.State the profile using a combination of the following:Demographic: The age, income, sex, marital status, etc.Psychographic: VALS or other psychographic profile category, status oriented, socially oriented, etc.Geographic: local, regional, national, global, etc.Benefit Orientation: Best value, Status, Convenience, etc.Others: Decide what is relevant for your market.

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