Develop a product value proposition canvas for the Apollo project. The "Customer" is Saturn, and the "Product" is the Project Management services that JKLM is providing to Saturn. As the JKLM program manager for the Apollo project, you have not found the value proposition canvas for this project. You need a way to communicate the value of the Apollo project to the program team and the Program Sponsor. To do this, you want to develop the value proposition canvas from JKLM's point of view.

Saturn likes people and firms who understand how they work

The contract has a clause within it that requires JKLM to use a defined set of tools

Saturn executives are concerned about change requests and the schedule

In completing this case study assignment, you will have to use your own experience to develop customer jobs, gains, pains, product & services, gain creators, and pain relievers

the "Customer" is Saturn, and the "Product" is the Project Management services that JKLM is providing to Saturn for the Apollo project.

Case Study Background

JKLM was established about thirty years ago to provide management consulting services

in the Toronto area focusing on the medical services industry. Over the past few years,

the company has grown, and it now has a staff of over one thousand people located in

offices around the world. About four hundred of these staff are based and work out of

their headquarters in downtown Toronto. As JKLM has grown, it has evolved into a project-oriented

organization that often takes advantage of the diversity within the company to create virtual teams to work on international customer projects. Although JKLM has been successful, it has grown very quickly, and they have some client, technology, and organizational issues that now need to be addressed. The senior management at JKLM has created a new strategic plan. This strategic plan defines the vision to be "Every person has access to medical services they need" and a mission statement "Use technology to improve the delivery of exceptional medical services." To support the vision and mission statements,

JKLM has the following strategic objectives:

Strategy Objectives:

Improve staff satisfaction in the next 2 years

Be recognized as the industry leader in project delivery by every client

Introduce two new products in the next 5 years that will represent 10% of JKLM revenues

Improve project delivery efficiency by 10% each year

Recently, the Board of Directors hired a new President for JKLM. The new President has several key issues to resolve in the next year. His first issue is to reduce the overhead costs within the organization.

To do this, the President has launched a strategic initiative, @Work, to move their headquarters from downtown Toronto to near the Toronto airport, which is in the northwest area of the city. The second key issue is working on a troubled project, Project Apollo, with one of JKLM's top clients. Looking at the most recent project status report for Project Apollo, it is all red. The project is missing information on all the key indicators, and the project manager has just resigned. The third key issue the President must address is how to meet the new strategic objective to improve the project delivery efficiency by 10% each year. The Board is anxious to get moving on this objective, but nothing has been planned,

communicated or done yet.

@Work Program

The @Work Program was created to move JKLM's head office from

downtown Toronto closer to the airport and to implement a work

from home procedure for many of the company's Toronto's staff. Two

main reasons for doing this project is to reduce their office rental costs

and to improve staff satisfaction by giving them more flexibility in where and when they work. Although

the headquarters is moving, JKLM wants to maintain a small office in downtown Toronto for client

meetings. To accommodate the work from home procedure, there must be an investment in company laptops. Also, security software must be installed on these company-provided laptops for staff to access the company's network of shared folders and files. The details of this Program will be described in the

Module content and Problem-Solving Cases.

To complete the Program, the following projects have been identified:

Project Description Project

Manager

Budget

1 Office New office selection and leasehold improvement of

the new space

Zabella $600,000

2 Downtown Downtown office selection and leasehold

improvement

Yahir $100,000

3 Move Relocate staff to the new office Xander $200,000

4 IT Laptop provision and software installation Watson $350,000

5 Training Staff training and support Valerie $150,000

6 Communication Stakeholder communication and change

management

Ugo $100,000

Total $1,500,000

In the business case, the approved costs were up to $1,750,000. Any cost above this amount will mean

that the Program will not meet JKLM's requirement for a program to proceed.

The business case identified benefits of $2,000,000 in annual savings from reduced rental costs and

higher staff retention resulting in lower costs for hiring staff.

Benefit Description Amount

Reduced rental costs Reduced rental costs due to less office space and moving

out of downtown

$500,000

Higher staff retention Improved staff retention due to more flexible working

hours and able to work from home

$1,000,000

Motivated team Increased productivity through improved motivation with

better benefits and more flexible working hours

$500,000

Total $2,000,000

For the @Work Program, there are the following stakeholders:

Stakeholder Project Role

Tara Marking Manager has staff support Project 6 Communication

Sergio Project Coordinator for Project 1 Office

Rachel Project Manager, working on the business case for PMM10 Program

Quan VP with JKLM leading a group with few strategy projects and has staff in the Toronto

office

Pam @Work Sponsor. JKLM Vice President and head of your Department

Apollo Project

An existing JKLM client, Saturn, has hired JKLM to provide product

development and project management services for a large online

medical product introduction in India. JKLM has assigned six staff to

the project, plus you as the project manager.