Develop a report for a local independentrestaurant and you have to choose the restaurant that is Yumys which serves fast food and they are famous for its crisp chicken and combo meals. in your neighborhood and demonstrate how a creative idea and a strong media plan can solve a business Issue/opportunity.

1. Business Background & Objective:
   1. What are the big issues and opportunities the business currently has?
   2. What is the key business objective for this campaign?
2. Communication Objectives:(remember this must be quantifiable and link to the business objective)
   1. Be clear on what these are and provide a few points of rationale.
3. Target Market:
   1. be specific andhighlight demographic, geographic, psychographic, behavioral andsocioeconomic factors about them

Outline your target audience's needs as it relates to the restaurant