Develop a research plan for a Moroccan bakery (startup business). Conduct research to support decisions as part of an overall business development plan.

Consider the following categories :

1. Introducing a new service
2. Learning more of your customers and competitors

• Go through the question hierarchy to develop your research question
• Ensure you research question is measurable
• Consider you data collection method
• Determine what your measurement technique would be
• Consider:
  • What are the ethical issues associated with the research?
  • How will you gain access to your participants if using any?
  • How will you present your findings?
• Be cautious of personal bias in your research.

Summary of the startup business (Opening a Moroccan Bakery In Massachusetts):

The bakery focuses on offering traditional Moroccan sweets, pastries, cookies, cakes and bread. The bakery also offers gluten-free and vegan baked goods made with organic and local ingredients for people who are looking for healthy products.

Target markets are Moroccan community and Americans as well.