Question: Develop a segmentation model for the consumer market people who drink coffee by doing the following: Describe the market you have selected Using the at

Develop a segmentation model for the consumer market people who drink coffee by doing the following:

Describe the market you have selected

Using the at least three different variables to segment the market - being sure to show the entire segmentation model.

Develop a description of the market segment you have identified that discusses their characteristics

Discuss how your market meets the criteria of being large enough, reachable, and responsive.

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