1. Develop a segmentation strategy for Beyond Meat:

   1. Create psychographic typologies (present them in a table)

   2. Identify the lifestyles of each segment, as well as the values they strive to uphold.

2. In light of your knowledge of the Hierarchy of Effects, explain how the attitudes towards plant-based substitutes are formed. And following the Fishbein Attitude Model, list some product attributes that can be important in shaping consumers attitude toward the product.

3. Recommend a strategy to influence consumers attitudes towards eating plant-based substitutes:

   1. Consider the Elaboration Likelihood Model of Persuasion and choose the suitable route of persuasion.

   2. Expand on which strategy you would choose to apply, as well as relevant decisions related to that strategy. Dont forget to justify.