Question: Develop a semantic differential scale that can identify the perceptual profile differences between Outback Steakhouse and Longhorn Steakhouse restaurants. 2 . Design a behavioral intention

Develop a semantic differential scale that can identify the perceptual profile differences between Outback Steakhouse and Longhorn Steakhouse restaurants.

2 .

Design a behavioral intention scale that can answer the following research question: To what extent are college students likely to purchase a new automobile within six months after graduating? Discuss the potential shortcomings of your scale design.

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