Develop a service design project for BBVA bank in Spaub that needs to set up or improve appropriate service management to improve the customer's experience, satisfaction, and loyalty.

The service design project must include:

1. A profile of the consumers/customers who will be the target of the holistic service.

2. An appropriate identification of the main components for the Service design.

3. An appropriate analysis of the journey of the previously profiled customers with the company, by identifying the main points (encounters) to be improved/defined by the company. (Journey Map)

4, A service design strategy that will comprehend the necessary elements to improve the journey of the customers.