Question: Develop a strategic plan for a Beats by Dre wireless headset by using the following list: Information-gathering stage Determine status of the business unit Ascertain

Develop a strategic plan for a "Beats by Dre" wireless headset by using the following list:

  1. Information-gathering stage
  • Determine status of the business unit
  • Ascertain needs of operations
  • Determine status of competition
  • Conduct technical planning studies
  • Consider key concerns and issues
  1. Consolidation stage
  • Derive scenarios of possible futures
  • List needs, opportunities, threats, and impacts
  • List key concerns and issues
  • List strengths and weaknesses
  1. Strategy formulation stage
  • Analyze and evaluate lists of needs against lists of key
  • concerns and issues
  • Evaluate maturity of present technologies and possible
  • use of new technologies
  • Match lists with strengths and weaknesses
  • Develop preliminary alternative strategies
  • Develop candidate tactics
  • Evaluate and suggest priority of strategies
  1. Selection stage
  • Select one set of strategies, or
  • Look again at some new technologies and then decide
  1. Implementation stage
  • Consider project candidates (tactics) in depth
  • Test tactics against best and worst scenarios
  • Consider funding limitations
  • Suggest priorities of specific projects
  • Describe the groups R&D areas
  • Set goals
  • Draft strategic and operational plans
  1. Review stage
  • Submit plans for review
  • Adjust plans as necessary

Feel free to assume any missing information you need.

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!