Question: Question) Apply the categorization model to a product category other than beverages. How do consumers make decisions whether or not to buy the product, and

Question) Apply the categorization model to a product category other than beverages. How do consumers make decisions whether or not to buy the product, and how do they arrive at their final brand decision? What are the implications for brand equity management for the brands in the category? How does it affect positioning, for example. (please ans as soon as possible

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