Develop a SWOT analysis of Ford (Use Grant, Chapter 5 as a guide)

Strengths

Does the organization have resources and capabilities that can help it to take advantage of new trends?>

Weaknesses

What weaknesses are likely to interfere with the ability to respond to new opportunities and mitigate threats? How can the organization overcome these weaknesses? >

Opportunities in Business Environment

Can the industry structure be changed to be more favorable? (I.e. reduce competition, or reduce customers or suppliers bargaining power, prevent new entry )

Are there macro trends that provide a new opportunity for Ford? (e.g. new technologies, new social trends, new markets >

Threats in Business Environment

Could the industry structure become less attractive? (E.g. new entrants, intensifying competition, increasing power of supplier or customers?)

Are there macro trends that provide new threats for Ford?>