Develop a SWOT analysis to determine the best approach for market entry.

The following resources may be helpful:

$7$ Strategies for A Successful New Market EntryLinks to an external site..

How Do You Prepare to Enter a New Market?Links to an external site.

Formulate a proposed marketing entry strategy for how your hospital will enter the local market and attract patients in ways that differentiate it from the other area hospitals.

The following resources may be helpful:

Marketing to Healthcare: Applying the $4$ C'sLinks to an external site..

Formulating Productive Marketing Communications Strategy: A Major Health System's ExperienceLinks to an external site..

Develop a proposed communication strategy for the new hospital using the $4$ C$\text{'}$s for marketing communication.

The following resource may be helpful:

$20$ Market Research Tools $($With Importance and Types$)$Links to an external site..

Create a list of suggested marketing research tools that AMC could use to identify the target market and to learn about patient wants and needs. Make sure the tools are a good fit for AMC. Examples include Google Analytics, SurveyMonkey, Spyfu, and Claritas MyBestSegments.

Use $4-5$ credible, relevant, and appropriate sources to support your writing. Cite each source at least once within your assignment. For help with research, writing, and citation, access the library or review library guides.