Develop a target market for the smartphone models you currently own (or would like to own if you can) using at least three segmentation bases. Be sure to list the specific variables associated with each segmentation base to determine the target. You should have at least one variable for each base, but you can list as many as you want. Use the following format as an example, and be sure to use it exactly.

Brand and model of the selected phone

Base of partition 1

Base 2 for the segment

Basis of segmentation3

Positioning

Briefly discuss how the product will be positioned relative to this target market.

Here is a specific example using a fictitious product; this is what your final written assignment should look like

Target market for Brand X widgets

Psychology

Desire for sustainable products and brands

buys new, innovative products first; always needs cutting-edge products

Behavior

Shop online only; don't do business with brick-and-mortar stores

buy a brand new widget every two years

Geographically

Live in the top three most populous cities in the U.S. New York, Chicago, and Los Angeles

Positioning

Brand X will be positioned as the most innovative and sustainable brand in the market. Our consumers will enjoy cutting-edge technology while minimizing waste.

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