Question: Develop a target market using at least three bases of segmentation for the model of smartphone that you currently own. Be sure to list the

Develop a target market using at least three bases of segmentation for the model of smartphone that you currently own. Be sure to list the specific variables related to each base of segmentation to identify the target.You should have at least one variable for each base.
brand and model of phone selected
Base of Segmentation 1
Base of Segmentation 2
Base of Segmentation 3
positioning
Briefly discuss how the product will be
positioned relative to this target market.
example below:
 Develop a target market using at least three bases of segmentation
for the model of smartphone that you currently own. Be sure to

Target Market for Brand X Widgets psychographics desires sustainable products and brands buys new, innovative products first; always needs to be cutting-edge behavioral only shops online; does not do business with brick-and-mortar stores buys a brand-new widget every two years geographic lives in the top three most-populous cities in the United States: New York, Chicago, and Los Angeles positioning Brand X will be positioned as the most innovative and sustainable brand on the market. Our consumers will enjoy the most cutting-edge technology while minimizing waste

Step by Step Solution

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Students Have Also Explored These Related General Management Questions!