Develop an External Factor Analysis Summary (EFAS) for your selected case study following the guidance in Chapter 4.

• Helpful Hint #1: external factors are those the firm as NO control over. I will be doing reality checks when reading your work, asking, "Does the firm control this activity or not?" For instance, a firm has control over the price it chooses to charge, but they don't have control over whether or not that price is acceptable to the ultimate consumer.
• Helpful Hint #2: your explanation/comments column can make all the difference in my answer to the question above. Use short names for the factors, but flesh them out in the explanation/comments so they make sense when you approach them later on.

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