Develop an infographic which explains Eshowe, a Rural town, under uMlalazi Local Municipality which is an administrative area in the King Cetshwayo District of KwaZulu$-$Natal in South Africa.

The Infographic needs to include a depiction of the selected town$$s macro environment, as well as the segment of choice$$ behavioural, psychographic and profile segmentations variables.

The infographic further needs to conclude with the identification of a potential profitable market offering with a very specific gap$/$need in the selected rural town. Focus on sustainable or investment opportunities in the private or NGO sectors by using the community knowledge and skills $$ to better the community and town in general. This is a qualitative desktop exercise, but feel free to contact local businesses, municipalities, or town committees for in depth data. Any initiative$/$creative action is allowed, i$.$e$.,$ alternative electricity$/$water supply, farming, business opportunities, niche tourism, supply production, etc.