Develop an outline of your Personal Strategic Plan = Modify the suggested formal below if needed:

Suggested Format for Personal/Professional Strategic Plan

1. Introduction/Summary
   1. Summary of project, goals, and action plan
2. Current Situation/Situation Analysis
   1. Internal Personal Reflections (these are suggestions - you can use others instead)
      1. Ethics
      2. Decision Making
      3. Leadership
      4. Social Responsibility
      5. Other Topics
   2. External - Industry Trends, Market Trends
   3. Power Map
      1. Legitimate
      2. Expert
      3. Reward
      4. Coercive
      5. Referent
      6. Informational
3. Research and Analysis
   1. Assessments (these are suggestions - you can use others instead)
      1. Decision-Making Style
      2. Leadership Style
      3. Jungian Types
      4. Big Five
      5. Holland Career Code
      6. DISC Inventory
      7. Other Assessments
   2. SWOT, PEST, PRISM
      1. Analysis
      2. Action Plan
4. Your Brand
   1. Brand Equity Analysis
      1. Brand Awareness
      2. Perceived Quality
      3. Brand Loyalty
      4. Brand Awareness
      5. Other Proprietary Brand Assets
      6. Value to Customer (Employer, Co-Workers)
      7. Value to Firm (You)
   2. Four Ps
      1. Product Define you/what feature/benefits do you offer
      2. Place Channels, networks
      3. Promotion Messaging, vision statement, resume, LinkedIn, etc.
      4. Price Value indicators, motivators of value
5. SMART Goals
   1. Short-Term Goals
   2. Medium-Term Goals
   3. Long-Term Goals
6. Action Plans