Develop and describes an advertising budget for a local big box retailer (Walmart) for a 3-day sale.The budget should consider local television and print only. The paper should make recommendations based on cost, reach, coverage, and frequency. I need help with the Reach part and I am supposed to Give a definition of reach and how any people your different mediums will reach the target market.  How far in advance will you start airing the advertisements and why?