Develop and design one print advertisement for the business.

Outline:

Student is to design a print advertisement and also cover the following details in their presentation:

• Introduction: Student also needs to select and present a product / service from the brand
• Actually design a print ad - this can be anything from a magazine, newspaper, brochure, point of sale, or outdoor advertisement such as billboard or vehicle design.
• Describe the businesses target customer
• Identify the target audience
• What is the message objective?
• Where, when and how will the advertisement run? 
  • For example, if it is a magazine advertisement: which magazine? Full page or half page? Any particular time of year to start?
  • For example, if a billboard, what size? Which locations? Any particular time of year to start?
• How will this advertisement be integrated into the promotional mix section from the marketing mix?
• Give a brief rundown of the highlights of the marketing mix
• Is ready to answer any questions

 

The student then will conduct a presentation of between 10-15 minutes. Highlighting the above information and presenting their design.