Develop and implement a marketing strate

gy for your business or a new business

venture and

include activities in the digital environment.

Y

assessment

Your plan should be developed to the point where it is ready to be shown to your

stakeholders.

It can take any form that you wish, but must include how you will:

a)

undertake product/ service analysis

b)

undertake market research

c)

determine the most appropriate marketing mix

d)

ensure that the goals and objectives of the marketing plan are in line with the overall

business

goals

e)

Identify

activities in the digital environment

to be use, including:

Identify digital and online marketing tools t

o be

use

d

Identify suitable hardware and digital devices to

be

use

d

Identify and use various social media platforms

to be used

.

Identify relevant marketing software that could be used

f)

establish the most appropriate distribution channel

g)

ensure that marketing plans are within your resource capabilities

h)

ensure all stakeholders are aware of the role they play in the execution of the plans

i)

manage the implementation of the plans effectively

j)

monitor the marketing activities

k)

analyse actual performance against the plan

l)

involve your stakeholders in ongoing evaluation of the plan

m)

capture the reaction of your customers

n)

identify opportunities for change and improvement