Develop and submit the first part of a business plan.

THE SUBMISSION SHOULD INCLUDE THE FOLLOWING THREE SECTIONS:

BUSINESS: HEALTHY CAFE

Use APA format -12pt Times New Roman, double-spaced. AND CITE REFERENCES

1. THE INDUSTRY AND THE COMPANY AND ITS PRODUCTS OR SERVICES

The Industry.

The Company and the Concept.

The Product(s) or Service(s).

Entry and Growth Strategy.

2. MARKET RESEARCH AND ANALYSIS

Customers.

Market Size and Trends.

Competition and Competitive Edges.

Estimated Market Share and Sales.

Ongoing Market Evaluation.

3. THE ECONOMICS OF THE BUSINESS

Gross and Operating Margins. Profit Potential and Durability.

Fixed, Variable, and Semi-Variable Costs. Months to Breakeven.

Months to Reach Positive Cash Flow.

The grading of each section will focus on the depth of your understanding and analysis of each element of the business plan and how they fit into the final business plan.

THE INDUSTRY AND THE COMPANY AND ITS PRODUCTS OR SERVICES

A major area of consideration is the company, its concept for its product(s) and service(s), and its interface with the industry in which it will be competing. This is the context into which the marketing information, for example, fits. Information needs to include a description of the industry, a description of the concept, a description of your company, and a description of the product(s) or service(s) you will offer, the proprietary position of these product(s) or service(s), their potential advantages, and entry and growth strategy for the product(s) or service(s).

2. MARKET RESEARCH AND ANALYSIS

Information in this section needs to support the assertion that the venture can capture a substantial market in a growing industry and stand up to competition. Because of the importance of market analysis and the critical dependence of other parts of the plan on this information, you are advised to prepare this section of the business plan before any other. Take enough time to do this section very well and to check alternative sources of market data.

This section of the business plan is one of the most difficult to prepare, yet it is one of the most important. Other sections of the business plan depend on the market research and analysis presented here. For example, the predicted sales levels directly influence such factors as the size of the manufacturing operation, the marketing plan, and the amount of debt and equity capital you will require. Most entrepreneurs seem to have great difficulty preparing and presenting market research and analyses that show that their ventures' sales estimates are sound and attainable.

3. THE ECONOMICS OF THE BUSINESS

The economic and financial characteristics, including the apparent magnitude and durability of margins and profits generated, need to support the fundamental attractiveness of the opportunity. The underlying operating and cash conversion cycle of the business, the value chain, and so forth need to make sense in terms of the opportunity and strategies planned.