Develop Codes from the Data Themes:

$$ Agility and flexibility: Organizations that place a high value on agility and flexibility are more capable of adjusting to shifts in the market. This entails establishing a culture that fosters creativity, experimentation, and swift decision$-$making.

$$ Scenario planning: Through the process of predicting several situations, organizations can formulate contingency plans and make well$-$informed decisions. This approach assists organizations in anticipating various market circumstances and mitigating the consequences of unforeseen fluctuations.

$$ Continuous Learning and Improvement: Organizations that prioritize ongoing learning and improvement are more inclined to adjust to evolving market conditions. This entails cultivating a culture of inquisitiveness and motivating people to acquire new proficiencies and be abreast of current industry trends.

$$ Collaboration and Partnerships: Participating in collaborative and partnership$-$oriented initiatives with other organizations, industry experts, and consumers may provide organizations with essential insights and improve their capacity to adjust to market changes.

$$ Digital Transformation: Organizations may enhance their agility and ability to adapt to market changes by embracing digital technology. To get a competitive edge, it is necessary to make investments in digital infrastructure, automation, and data analytics.

$$ Competitor Analysis: One essential aspect of competitor analysis is the comprehension of the SWOT $($strengths$,$ vulnerabilities, opportunities, and threats$)$ framework. This framework enables organizations to discern their competitive edge and adapt their strategies correspondingly. This may entail conducting a comparative analysis of rival products and services, scrutinizing their promotional approaches, and forecasting their forthcoming actions.

Coding Process:

$1.$ Explain the development of codes from identified themes.

Provide examples of codes $($e$.$g$.,$ "innovation culture" under agility, "partnership benefits" under collaboration$).$

$2.$ Discuss how these codes were used to structure the findings.