Question: Develop Competitive Profile Matrix (CPM) according to the information given in the Sony Case Study or you may pick any three companies from the same

Develop Competitive Profile Matrix (CPM) according to the information given in the Sony Case Study or you may pick any three companies from the same industry, develop the relevant critical success factors and rate these factors based on the current figures and data.

Search the case study under the name : CASE STUDY - SONY CORPORATION

A record number of Sony Corporation shareholders, total 9,500, gathered in a posh hotel in Tokyo on 27th June 2012 waited anxiously for the new chief to reveal revival plan and strategies for Sony. This was Kazuo Hirais first interaction with the share holders. Board of Sony Corporation had announced him as the new Chief Executive in February 2012 and he had taken over charge in April 2012. Kazuo Hirai, 51 years old new CEO, first asked the outgoing American national CEO and now the Chairman of Board Howard Stringer to talk the shareholders.

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