Question: Develop two sales promotions / incentives , one each for beer distributors and retailers ( e . g . , restaurants, grocery stores, etc. )

Develop two sales promotions/incentives, one each for beer distributors and retailers (e.g., restaurants, grocery stores, etc.). In doing so, you must first come up with the sales promotion/incentive element, explain why that sales promotion/incentive makes sense or how it fits the context, and then develop the marketing collateral for the promotional element.

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