Question: Develop TWO separate, specific target audiences that ClearView Audio should target with their IMC plan to sell this speaker to . You need to identify

Develop TWO separate, specific target audiences that ClearView Audio should target with their IMC plan to sell this speaker to. You need to identify at least TEN demographic/psychographic/geographic characteristics for each audience. These should be written as target market personas. Your audiences/personas should differ significantly. Think hard about two specific groups who could use this product!
For each audience, write THREE IMC objectives, using the DAGMAR theory (and format). You should have one objective for each communications task for each audience. DO NOT copy and paste your objectives between audiences. These should be unique and fitting of the specific audience.

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