Question: Developing a Customer Strategy 1. Describe who your prospects are i.e. use demographics (age, generation, income, educational attainment, profession etc..) 2. Describe the typical buying

Developing a Customer Strategy 1. Describe who your prospects are i.e. use demographics (age, generation, income, educational attainment, profession etc..) 2. Describe the typical buying motives of your prospect for this product. 3. Describe the typical prospect as an individual (or as a company representative, if appropriate). 4. How/where are you going to identify the prospects of your product

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