Developing a Marketing Plan Assignment For this assignment, students will select a tourism destination of their choice. The tourism destination should either be a city or region. Students will use the Developing a Marketing Plan' supplemental reading to complete this assignment. In the first section of this assignment, students need to identify the select tourism destination (and tourism product(s), if relevant) and provide a brief overview of the city/region. Next, review the information provided in the Developing a Marketing Plan reading and provide the requested information for each step. Step 1: Identify two goals of the marketing plan and one objective for each goal for the selected tourism destination. (4 points) Step 2: Identify the tourism destination (and tourism products, if relevant) selected and provide relevant information tourism specific). In addition, provide sufficient information on exactly what you are marketing in this marketing plan. (3 points) Step 3: Conduct a SWOT analysis for the tourism destination selected. You need at least two bullets for each letter in the SWOT analysis. (4 points) Step 4: Identify the position of your selected tourism destination and discuss the differentiation strategy. How is your destination positioned (i.e., different) compared to your competitors? (4 points) Step 5: Identify ("pick") your target market(s) and provide information to support the selection of target group(s). In this section, I expect to see statistics on the target market(s) selected. (6 points) Step 6: Create a brochure and/or promotional flyer that addresses the requirements of this step. How would you present the destination (and/or tourism products, if relevant)? What important information needs to be conveyed about the destination? This could be done through pictures, words, etc. (6 points) Step 7: Students will provide information on three of the Cs: consumer, competitor, and climate. Your answer should include, but not limited to, the following information: the ability of your target market(s) to afford the product selected; other destinations/products and compare costs; and external factors that support/hinder purchasing the product selected. (6 points) Step 8: Select three of the promotional strategies and provide detailed description of how your destination (and/or tourism products, if relevant) will be promoted through these strategies. (9 points) Step 9: Students will provide relevant information on: (4 points) Geographic location of destination/product Geographic location of target market(s)product Tourism season Accessibility of destination/product Information on aesthesis and safety of destination/product Step 10: Describe your plan to evaluate the marketing plan's effectiveness for both an internal and external perspective (one for each). (4 points)