Question: Developing a marketing plan for a New Product Development for a Fashion online store. Strategic marketing analysis and plan. The plan should illustrate the following

Developing a marketing plan for a New Product Development for a Fashion online store. Strategic marketing analysis and plan. The plan should illustrate the following points: 1. Consumer problem to be solved/gains to be provided o Nature of the proposed solution 2. Positioning statement o Details on a target market and market segmentation 3. Market analysis o SWOT analysis o Details on competing products or services o Discussions on differentiation from competition o discussion on market trends based on research 4. New product development process summary o Details on the process used to develop this hypothetical product o Discussion on how concept/product could be tested 5. Marketing strategy o Provide an overview of the planned marketing, and advertising strategy o Provide more specific details and discussions on one of the following: Integrated marketing communication plan Logistics and distribution to include reverse logistics

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