Question: Developing a marketing program designed to increase sales that reaches the ultimate consumer directly for a product that incorporates your product, such as DuPont advertising

Developing a marketing program designed to increase sales that reaches the ultimate consumer directly for a product that incorporates your product, such as DuPont advertising Kevlar in Cooper tires or Tide advertising Oxyclean in its detergent products is referred to as:

Select one:

a. Demand elasticity

b. Stimulating demand

c. Fluctuating demand

d. Price sensitivity

e. Cross elasticity of demand

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