Developing a Positioning Statement

Company and brand positioning should be summed up in a positioning statement. The statement should follow the form: To $($target segment and need$)$ our $($brand$)$ is $($concept$)$ that $($point of difference$).{?}^{30}-$ Here is an example using the popular digital information management application Evernote: $"$To busy multitaskers who need help remembering things, Evernote is a digital content management application that makes it easy to capture and remember moments and ideas from your everyday life using your computer, phone, tablet, and the web."

I need another example for somthing new

Or for new project