Question: Developing a product with features that satisfy the needs and wants of your targeted segment will make your product offering more competitive. The FEATURE DESIRABILITY

Developing a product with features that satisfy the needs and wants of your targeted segment will make your product offering more competitive. The FEATURE DESIRABILITY goal is a measure of how the features of your product align with the segment PREFERENCES.

Review the DEMOGRAPHICS for each market segment. You can find an overview of the TOTAL MARKET SIZE and the size of each market segment on the SEGMENTS

/

SUMMARY tab. Which market segment represents the greatest portion of the entire market at close to

36 % ?

Urban Commuter

Luxury

Outdoor Enthusiasts

School Children

University Students

Developing a product with features that satisfy the needs and wants

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