Developing an Integrated Marketing Campaign

This week you will continue working on your marketing project plan for your chosen marketing strategy developed in Week $3.$ You will start to outline details that will be included in your marketing project plan due in Week Five.

Complete the outline template to identify details of the marketing campaign that will be included in your final marketing project plan.

Identify the stakeholders who will be part of your marketing team for the integrated advertising campaign.

$$ As you assemble your marketing team, consider all internal and external stakeholders that may need to be involved.

$$ Consider the knowledge and skills each of these members will need to possess.