Question: Developing effective communications involves an eight step process. Order the following steps in effective marketing communications: 1. Manage IMC activities 2. Measure performance results 3.

  1. Developing effective communications involves an eight step process. Order the following steps in effective marketing communications:

    1. Manage IMC activities

    2. Measure performance results

    3. Media mix decisions

    4. Budget

    5. Clearly define the target audience

    6. Define the communications objectives

    7. Design the message strategy, creative strategy, and source.

    8. Select personal and mass communications channels

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