1. Explain what a "need" is.

2. Define and explain what a "want" is and provide an example.

3. Establish the difference between needs and wants and define which one, the Marketing department should work over.

4. Describe segmentation and explain the 4 types of variables we use to segment the market ( Demographic, Geographic, Psychographic, and Behavioral)

5. We had defined the segmentation for consumers and for the business market. Establish the differences in segmentation between the 2 types of markets.

6. Illustrate what positioning means and provide an example.

7. Into the major steps in developing effective communications. Explain each of the "Communication objectives". (See the following image as a reference) (Photos attached)

\fSteps in Developing Effective Communications0 - Identify target audience - Determine objectives - Design communications - Select channels - Establish budget - Decide on media mix - Measure results/ manage IMC Communications Objectives 11 - Category need establish a product - Brand awareness develop a brand ' Brand attitude - brand' s perceived ability - Purchase intention purchase action