Question: Developing your capacity for creative thinking will bring you rewards, but they may not be the ones you expect now. How you arrive at success

Developing your capacity for creative thinking will bring you rewards, but they may not be the ones you expect now. How you arrive at success is through planning, creative and innovative approaches.

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You are the Marketing Manager in an online banking division. How would you apply creative and innovative concepts to create profitability, customer satisfaction and customer retention in the design and effective marketing of e-banking? Discuss in 1500 words.

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