Question: Dick's Sporting Goods understands that different customers have different needs. The brand markets to people who enjoy the outdoors, athletes, and young people looking for

Dick's Sporting Goods understands that different customers have different needs. The brand markets to people who enjoy the outdoors, athletes, and young people looking for the latest athletic apparel trends. Knowing that, they have divided the market based on these various needs and developed products to accommodate each group. By doing so

,

Dick's Sporting Goods is involved in

Multiple Choice

market development.

product placement.

a situation analysis.

diversification.

market segmentation.

Dick's Sporting Goods understands that different customers have different needs. The

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