Question: Diego has just joined a community composting project in Ossining, New York. He received information about the project from his friends and neighbors. Diego has

Diego has just joined a community composting project in Ossining, New York. He received information about the project from his friends and neighbors. Diego has always believed that food scraps are not trash but a valuable resource, so he made the decision to buy special containers and drop off his food scraps at the designated drop off park. This is an example of the factors that influence the consumer decision journey.

individual

psychological

cultural

social

Diego has just joined a community composting project in Ossining, New

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