Question: Diego has just joined a community composting project in Ossining, New York. He received information about the project from his friends and neighbors. Diego has

Diego has just joined a community composting project in Ossining, New York. He received information about the project from his friends and neighbors. Diego has always believed that food scraps are not trash but a valuable resource, so he made the decision to buy special containers and drop off his food scraps at the designated drop off park. This is an example of the

_______

factors that influence the consumer decision journey.

Group of answer choices

social

cultural

psychological

individual

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