Question: Differentiate between consumer and customer. (8 marks) There are three ways to classify what the consumer wants. It is known as needs, wants and demands.

  1. Differentiate between consumer and customer. (8 marks)
  2. There are three ways to classify what the consumer wants. It is known as needs, wants and demands. However, to decide the needs, wants and demands, you need to carry out market segmentation first. ExplainFOUR (4)segmentation bases with relevant examples. (12 marks)

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