Digital Customer Experience

Choose a company case study where the customer experience has been transformed by digital technology. An example might be creating a new or improved mobile application, a digital portal for self-serve order management, increasing sales, or improving brand awareness.

Provide the following information:

• Company Overview
• Description of the business situation that prompted the need for transformation. What problem were they solving?
• Description of the technology they used to implement the transformation.
• Challenges that they faced and how they overcame them.
• Benefits of the initiative
• References
• IMPORTANT: You need at least 5 references. Cite all sources you use for information and analysis. You need to cite the source on the slide as well as list them on the References page at the end.