Digital Customer Intimacy strategy InsureCo has defined a longer-term Digital Customer Intimacy strategy based on Big Data, IoT, and social media. The relationships between strategy, capabilities, envisaged outcome, and stakeholder drivers is shown in the next slide. InsureCo intends to use more detailed customer data to improve customer interaction and satisfaction, and to customize insurance premiums based on insights into the customers' behavior. The Digital Customer Intimacy strategy requires InsureCo to develop a number of new capabilities and resources, including digital customer management and data-driven insurance (data acquisition, and data analysis)