Digital Interactive Terms Digital interactive media have changed the world of advertising and IMC forever. These new media forms did not exist twenty years ago. Now they are grabbing an ever-increasing portion of advertising budgets at companies large and small. Demonstrate your understanding of the key terms used day in and day out in this exciting area. Digital interactive media are new, and so is the terminology used to describe and evaluate them. In this exercise you will demonstrate your comfort level with terms commonly used by new media advertisers. Drag the terms below onto the box with the correct definition. Internet Definitions Concept Portals A worldwide network of computer systems Complex connections of hubs and links Cookie This language allows for easy creation of Web pages Distributed network Pages that provide Web starting points or gateways Search engines Sites that find and retrieve requested information HTML Digital media that connect individuals to one another Third-party ad server Small pieces of information stored on a Web user's computer Behavioral tracking Social media A method of delivering ads from a central source across many sites Anonymous tracking of a Web user's behaviors on the Internet in order to serve up relevant ads The number of times an ad is selected by a Web user divided by the number of ad requests Click rate Reset