Digital marketing 3

Question 3:

3.1 Consider and explore the design thinking process for digital marketing (15):

Introduction: Introduce the concept of design thinking and its relevance to digital marketing. Mention that the design thinking process will be explored further in the response.

Exploration of the Design Thinking Process for Digital Marketing: 1. Empathize: Explain the importance of understanding the target audience's needs, preferences, and pain points in the context of digital marketing. Discuss the methods and tools used to gain empathy, such as user research, interviews, and surveys.

2. Define: Discuss the process of defining the problem or challenge in digital marketing based on the insights gained during the empathy phase. Explain how this step helps in narrowing down the focus and identifying specific objectives.

3. Ideate: Explore the generation of creative ideas and solutions for digital marketing based on the defined problem.