Question: Digital Marketing: CASE STUDY: ORABRUSH Read the Orabrush Case Study and answer the following questions: Discussion Questions 1. Why were both Jeff and the former

Digital Marketing:

CASE STUDY: ORABRUSH

Read the Orabrush Case Study and answer the following questions:

Discussion Questions

1. Why were both Jeff and the former BYU student unable to create a profitable GoogleAds campaign to sell the Orabrush?

2. Once Jeff had optimized the orabrush.com site, what was orabrush.coms average value per visitor?

3. If you were Jeff, and you decided to run Facebook ads for Orabrush, would you send them to orabrush.com ?

4. If online advertising and sales were profitable, why did Jeff still want traditional retail distribution for the Orabrush?

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