Digital Marketing Project description:

Students are required to Develop an innovative product or service and design Digital Marketing strategy principles to promote their chosen Product\Service. Its various components will be as follows:

1. Product + service (define/identify the products and services you have created and marketing for, which exhibits a strong managerial attitude )
2. Manage a variety of media network ( Paid, owned and earned media well defined and justify the choice)
3. Marketing Mix and STP approach to be well defined to ensure shareholders interests
4. Develop a social media communication strategy (POST) Pg. 529 marks
5. Design effective actual social/influencer/media content to communicate with a target audience ( define again here your target audience), and its delivery on different social media platforms
6. Perform PESTLE analysis reflecting high awareness of business opportunities trends and challenges.