Direct distribution can be done in two ways. One option is to start a direct

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selling program, where trained salespeople make face

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to

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face presentations to prospective customers in their homes. This would create a friendly, supportive setting for women who feel uncomfortable discussing health

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$$or age

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related issues in a store. The drawback is that you'd be expected to pay sales commissions between

$3$

$0$

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$5$

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$\%$

$,$

$$more than double the company's current rate. It would mean a significant hit to profits. An alternative approach is to launch a direct

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sales website. This would give you exposure to women worldwide, and benefit customers by eliminating the need to travel to a boutique. Your concern about a website is that it eliminates the personal touch. There's no way to know if AgeBeGone's target audience will respond as positively to v Which direct outlet should you launch?