Direct distribution can be done in two ways. One option is to start a direct$-$selling program, where trained salespeople make face$-$to$-$face presentations to prospective customers in their homes. This would create a friendly, supportive setting for women who feel uncomfortable discussing health$-$ or age$-$related issues in a store. The drawback is that you'd be expected to pay sales commissions between $30-50\%,$ more than double the company's current rate. It would mean a significant hit to profits. An alternative approach is to launch a direct$-$sales website. This would give you exposure to women worldwide, and benefit customers by eliminating the need to travel to a boutique. Your concern about a website is that it eliminates the personal touch. There's no way to know if AgeBeGone's target audience will respond as positively to virtual interaction as they have to face$-$to$-$face presentations and follow up$.$