Question: Direct mail is least effective as a sales technique when: a. It includes offers such as discounts, coupons, and premium items to add perceived value

Direct mail is least effective as a sales technique when: a. It includes offers such as discounts, coupons, and premium items to add perceived value b. It is targeted c. One generic piece is distributed to a mass audience d. The sport organization spends valuable time measuring and testing its effectiveness

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