Question: Direct mail is less effective as a sales technique when ___________. Question 28Answer a. the sport organization spends valuable time measuring and testing its effectiveness

Direct mail is less effective as a sales technique when ___________. Question 28Answer a. the sport organization spends valuable time measuring and testing its effectiveness b. it is targeted c. one generic piece is distributed to a mass audience d. . it includes offers such as discounts, coupons, and premium items to add perceived value

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